Over 2.64 Billion people shop online, which means creating an ecommerce website can turn online shopping into a profitable opportunity for your business.
With around 30 million ecommerce websites out there, it`'s important to have strong web development to make your site stand out from the competition.
So, what exactly is ecommerce web development, and how can you create a successful ecommerce website that brings in results for your business? Keep reading to learn more!
Our team, with over 10 years of experience in eCommerce development, has helped clients generate significant revenue. Talk to one of our strategists today by calling +1 (607) 264-2615or contact us. online to start building your eCommerce website.
What is ecommerce web development?
Ecommerce web development involves creating and maintaining websites designed for online buying and selling.It includes designing the user interface, integrating payment systems, ensuring site security, and optimizing for performance.The goal is to build a user-friendly, secure, and efficient platform that enhances the shopping experience and drives sales.
Why is ecommerce web development important?
Ecommerce web development is key to helping users easily browse your site, find products they like, and make purchases without problems, which is important for your business’s success.
It makes a good first impression:
Your website is usually the first place a potential customer will interact with your brand. A well-developed website can create a positive impression, keeping visitors on your site longer.
It improves user experience:
A smooth user experience is crucial for turning visitors into customers and increasing sales. Good web development ensures that your site runs well and users can easily find what they’re looking for.
It supports your SEO strategy:
Web development plays a big role in SEO. Factors like page speed, clean coding, and organized links can affect your search engine rankings.
It helps you stand out from competitors:
You want your website to be better than your competitors. Strong web development can help you create a modern, high-quality website that attracts more traffic and leads.
In short, ecommerce web development is a tool that can help grow your business. It helps you create a website that brings in leads, increases visitors, and boosts sales.
The 6-step ecommerce web development process
Now that you understand what ecommerce web development is, let's look at how you can start building your ecommerce website.
Here’s a simple step-by-step guide to help you create a website that brings in the most sales:
Start with a Plan
Before jumping into designing your website, make a plan. Think about what you want to achieve with your site, such as:
Providing great customer service
Showcasing and selling your products effectively
Meeting business goals like increasing sales and brand awareness
Having clear goals will help you design the structure and layout of your site.
Pick a Platform and Domain
Next, choose a domain name (your website’s address) and a platform to build your site.
Domain Name Tips:
Keep it short, easy to remember, and related to your brand. Your business name is often a great choice. Tools like Dot-o-mator can help you find ideas based on keywords.
Ecommerce Platforms:
Use platforms like Shopify,WixorSquarespaceSquarespace to make creating your site easier. They provide templates and tools to customize your site to fit your brand.
Design Your Layout
Start by creating a basic outline (sitemap) of your website’s pages. Common pages to include are:
This step will make the rest of the development process smoother.
Build Your Website
The next step is coding. This is the technical part where you make your website work. You can:
Use a CMS (Content Management System)
Platforms like Shopify or Wix handle much of the coding for you.
Code Manually:
If you prefer full control, use coding languages like HTML, CSS , and JavaScript to build your site.
Customize Your Design
Now, focus on how your website looks and feels. This includes:
Choosing colors and themes that match your brand
Making sure your site is easy to navigate
A well-designed website creates a great first impression and keeps visitors engaged.
Launch Your Website
After finishing your website, test it thoroughly. Make sure:
The checkout process works
Once you’re confident everything is working, launch your website and start promoting it.
How to Promote Your Website
To attract visitors and boost sales, you’ll need to market your site. Here’s how:
Use Paid Ads (PPC):
PPC ads are a great way to get more people to visit your website. With PPC services , you pay to show your website at the top of search results when people look for keywords related to your business. This helps you reach the right audience and bring quality leads to your site.
Implement SEO
Use search engine optimization to improve your website’s ranking on Google and attract more visitors. Start early, as SEO can take time to show results.
Promote on Social Media:
Share your website on platforms like Instagram orFacebook. Encourage followers to visit your site and showcase your products.
With these steps, you’ll be ready to build and grow a successful ecommerce website!
3-point ecommerce web development checklist
Are you wondering how to make your website bring in more sales? Use this simple checklist to ensure your ecommerce site helps grow your business:
Is your website user-friendly?
Making your website easy to use is key to helping customers find what they need, contact you, and make a purchase. A bad user experience can drive shoppers away—89% will go to a competitor after a poor experience.
Here’s how to create a great user experience:
Clearly show the value of your products and services.
Keep your navigation simple and easy to follow.
Use an attractive design that makes people want to stay.
Focusing on these areas will make your website more enjoyable for visitors and lead to more sales.
Have you optimized for SEO?
Search Engine Optimization (SEO) helps your website appear higher on search engine results, so customers can find you when searching for what you sell.
Here are some SEO tips for your ecommerce website:
Make sure it’s mobile-friendly.
Use descriptive URLs that explain your pages.
Ensure your pages load quickly.
Include keywords that match what people search for.
By focusing on SEO, you can beat competitors in search results, attract more customers, and boost your revenue.
Are you using digital marketing to grow your business?
Marketing is essential for getting more people to visit your website and shop. Once your site is ready, try these strategies to promote your business:
Using these strategies will help more people discover your business and increase sales. If you need help, you can work with marketing experts to plan and manage campaigns that bring great results.
Working with a team like Webevis can help you create, run, and monitor effective marketing campaigns that deliver results.